ADDOLO Mobile LED Screens

What are the key advantages of LED screen advertising?

There has never been a better time to make digital advertising an integral part of your company or product’s marketing strategy. Using LED screen advertising as part of your campaign provides the following benefits:

• As part of in-store advertising campaigns can be used to boost product appeal and tailored to the retail environment or task at hand for maximum response.
• Using LED screen advertising as your Out Of Home (OOH) advertising solution means that your digital content can be published with high-quality outdoor LED screens and relayed to a far broader public audience. Depending on the footfall, traffic speed, and the frequency and duration of your message, you can get your ads in front of a broad cross-section of a local community, potentially generating new interest, widening your audience, and increasing inquiries.
• The resolution and quality of this digital advertising are outstanding and will enhance its location with an unchanging high-quality presence. Over time, brands advertised using this media will become recognizable and trustworthy to regular passersby.
• Positive returns on investment in digital advertising may lead you to consider reducing the spend on paper-based forms of advertising such as billboards, posters, and printed advertisements. There are also none of the costs of reprinting in case you need to alter a particular campaign.
• LED Advertising provides the opportunity to create completely synchronous digital campaigns published and streamed across websites, phones, apps, television and radio, and Digital Out Of Home (DOOH) media. The innovative software and servers involved can be programmed to deliver coordinated and ultra-targeted advertising with a previously unseen level of control and accuracy. All campaigns can be run effectively from a single location.
• Real-time updates and edits can be made to advertising, meaning that you can constantly refine the precision of your targeting. Wireless technology and cloud-based computing mean you can remotely control your ads from a variety of advanced software portals to make any desired changes instantly.
• Enables some of the most advanced feedback, reporting, and analytics in the industry using sensors and HD video cameras that can accurately record audience response, viewing times, and interaction. Digital content can then be amended according to the demographic data obtained.
• Digital advertising can work effectively with social media, QR codes, EPOS, touchscreen technology, and more for targeted ads that can produce an instant return on investment.
• In a prominent public space will enjoy fantastic footfall for an attention-grabbing and reactive campaign. The costs of printing and setting up paper-based billboards are eliminated, as are the expenses of new recordings or print runs if advertising needs to be amended. Beyond the capital outlay for equipment and software, the ongoing cost for an LED screen advertising system is low, meaning all profits remain with you.
• Once the investment has been made in the appropriate hardware, setting up your digital advertising on the LED screens is straightforward using the supplied CMS and software.

iMagix LED screens